Executive Cockpit
Where is Reaton Apdare winning or losing money this week, and what should we do next.
Revenue trend
Retail (showroom + reatonapdare.lv) vs Project
Anomalies — needs attention
Ranked by business impact this week
Showroom footfall –22% WoWMeta
Driven by Meta local-campaign reach drop in Riga. Footfall is down in line with reach decline.
ROAS collapse — Laminate · Tarkett DIYMeta
ROAS fell from 3.1 to 1.5 over 14 days. Creative fatigue suspected; CPC up 38%.
Rage-click spike on /tiles/large-formatClarity
11% rage-click rate (threshold 8%). Filter UI likely broken on PDP. 8,400 paid sessions affected.
Sample requests on flooring +34%Manual
Sample-request volume on parquet category up 34% — strong lead indicator for Q2 close.
Project pipeline value –16% vs 90dQlikView
Quoted-stage value down 16%. Two large developer enquiries delayed past quarter.
Channel mix
Revenue and growth by channel
- Showroom+4.0%
- E-commerce+18.0%
- Project+9.0%
Top categories
By revenue this period
- Tiles€320,000+18%
- Flooring — parquet€272,000+7%
- Flooring — laminate€224,000-4%
- Flooring — vinyl€176,000+11%
- Sanitary€128,000+22%
Top supplier brands
★ = strategic brand
- Boen ★€210,000+14%
- Tarkett ★€182,000+5%
- BerryAlloc ★€154,000-8%
- Milliken ★€126,000+9%
- Marazzi €98,000+17%
Marketing efficiency snapshot
Spend vs attributed revenue (active attribution model)
Paid spendMeta
€48,200
Attributed revenue (retail)QlikView
€212,400
Attributed revenue (blended)QlikView
€380,400
Blended ROASQlikView
7.9x
Where money is leaking: 'Laminate — Tarkett DIY' ROAS 1.5x and falling. €4.1k/wk recoverable; see Marketing board for details.
Sample data — connect QlikView / GA4 / Meta / Google Ads / Clarity / Manual footfall to replace placeholders. Every KPI shows its intended source.