Sales, Category & Brand
Which categories, supplier brands, and SKUs are actually moving, and how showroom, e-commerce, and project channels compare.
Category performance
Sortable, drillable to brand → SKU
| Category | Revenue | Orders | Customers | AOV | Growth | Channel mix (Online / Showroom / Project) |
|---|---|---|---|---|---|---|
| Tiles | €320,000 | 280 | 190 | €1,140 | +18% | |
| Flooring — parquet | €298,000 | 262 | 178 | €1,100 | +7% | |
| Flooring — laminate | €276,000 | 244 | 166 | €1,060 | -4% | |
| Flooring — vinyl | €254,000 | 226 | 154 | €1,020 | +11% | |
| Sanitary | €232,000 | 208 | 142 | €980 | +22% | |
| Wallpaper | €210,000 | 190 | 130 | €940 | -2% | |
| Facade materials | €188,000 | 172 | 118 | €900 | +6% | |
| Acoustic panels | €166,000 | 154 | 106 | €860 | +31% | |
| Raised floors | €144,000 | 136 | 94 | €820 | -9% | |
| Mosaics | €122,000 | 118 | 82 | €780 | +4% |
Strategic supplier brands
Boen · Tarkett · BerryAlloc · Milliken
Boen★ strategic
€210,000+14%
Co-marketing: Active
Pull-through: 42%
Strong tile pull-through in Riga showroom.
Tarkett★ strategic
€186,000+5%
Co-marketing: Active
Pull-through: 31%
Vinyl line carrying online growth.
BerryAlloc★ strategic
€162,000-8%
Co-marketing: Stalled
Pull-through: 18%
Co-marketing stalled — proposal in flight.
Milliken★ strategic
€138,000+17%
Co-marketing: Active
Pull-through: 39%
Acoustic panels gaining project share.
Project pipeline
Open projects by stage
- Enquiry · 28 projects€740,000
- Quoted · 16 projects€1,240,000
- Negotiation · 9 projects€980,000
- Won · 6 projects€620,000
- Lost · 4 projects€380,000
Sample-request & consultation funnel
From first touch to closed revenue
Sample requestsManual
412
Consultations bookedManual
168
41% from previous step
Quotes issuedQlikView
96
57% from previous step
Closed ordersQlikView
41
43% from previous step